How can you help JUSTIN TONG meet their sustainable goals? Sustainable fashion can seem like an overwhelming concept for many, but its core principles are simple; to protect the environment...
Sustainable fashion can seem like an overwhelming concept for many, but its core principles are simple; to protect the environment and promote ethical practices that respects workers. Supporting JUSTIN TONG means embracing this ethos and becoming a part of the solution. Here’s how your decisions can make a difference:
The fashion industry significantly impacts the environment, ranking as the second-largest consumer of water globally and contributing nearly 10% of all carbon emissions. The intensive processes involved in garment production has resulted in environmental pollution, deforestation and significant carbon emissions.
In a world dominated by fast fashion, rapid trend cycles lead to overproduction of cheap, poor quality clothing where an alarming amount ends up in landfills. Sustainable fashion seeks to address this issue by prioritising environmental conservation and waste reduction through ethical production processes, responsible consumption and eco-friendly practices.
Workers in the fast fashion production industry are frequently exposed to low wages, excessive working hours and hazardous working conditions that compromise their health and safety. Sustainable fashion directly addresses these issues of exploitative labor practices that have long been prevalent in the fashion industry. Brands committed to sustainability engage in close collaboration with their workers to promote an inclusive work environment, ensuring fair compensation and safe working environments.
1. Ethical Manufacturing and Cultural Preservation: At JUSTIN TONG, all garments are crafted in female-owned, small-scale factories in Ho Chi Minh City, Vietnam, where wages often fall below the poverty line. By ensuring fair compensation reflective of local living costs, along with regulated working hours, each artisan is supported with safe and respectful working conditions.
Founder and Creative Director, Justin Tong, maintains close relationships with these artisans and their families. When visiting Vietnam, the team organises dinners to celebrate these relationships, ensuring workers feel valued. This commitment extends to cultural preservation, highlighting and supporting traditional craftsmanship by collaborating closely with artisans to honour their expertise. We collaborate with:
2. Use of Recycled, Eco-Friendly Materials: All JUSTIN TONG garments are made from recycled ‘dead-stock’ fabric sourced from overproducing fashion brands that would otherwise discard excess materials. This process not only prevents textile waste from ending up in landfills but also promotes a more environmentally conscious production process.
In Vietnam, where the garment manufacturing infrastructure is much less developed than in countries like China, sourcing high-quality sustainable materials is challenging and costly. JUSTIN TONG invests heavily in research and development to transform each repurposed fabric into luxurious, eco-friendly occasion wear.
3. Sustainability Beyond Garments: At JUSTIN TONG, sustainability extends to every element of production. Recyclable materials are used for all cardboard boxes, dust bags and swing tags, reflecting a commitment to reducing environmental impact. Through collaboration with Sustainable Printing Co., an eco-conscious partner based in Melbourne, all printed materials are produced on 100% recycled paper.
Additionally, JUSTIN TONG partners with DHL to offer carbon-neutral express global shipping, further extending its sustainability efforts across the entire customer experience.
As climate change and resource depletion intensify, it is essential for both consumers and brands to make eco-conscious decisions. As a consumer, your choices hold the power to drive positive change. Here’s how you can help:
1. Purchase Mindfully: Be intentional with your purchases. Resist the temptation of fleeting trends and sales that encourage overconsumption. Before making a purchase, make sure you are investing in pieces that you’ll wear for seasons to come. JUSTIN TONG designs elegant, timeless occasion wear designed to be a lasting investment that remains integral to your wardrobe for years.
2. Support Ethical Brands: Prioritising quality over quantity ensures long lasting value of your clothing and reduces the need for excessive consumption. Investing in brands like JUSTIN TONG, which emphasise sustainability and craftsmanship, you invest in pieces that are thoughtfully designed and made to the highest standards. This swap encourages a more sustainable fashion industry, where each garment is made to last, reducing waste and environmental impact.
3. Care for Your Garments: Extend the life of your clothing by properly maintaining and caring for each garment. This includes following careful cleaning instructions and storing garments with care. JUSTIN TONG’s pieces are made to last, proper maintenance ensures the longevity of your garments, allowing them to remain part of your wardrobe for years.
By making informed choices and supporting brands that prioritise sustainability and ethical production such as JUSTIN TONG, you have the power to influence the future of fashion.
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